![]() “We’re talking about improving blemishes, fixing up under-eye bags, a zit - all these sorts of things.”įor decades, men’s grooming in the US equated to having a tight shave free of cuts and razor bumps, a practice that revolved around just two products: shaving cream and after-shave from giant brands, like Gillette and Old Spice. “It’s not about a full face of makeup or colour,” Kahan said. It’s the “ultimate validation,” said Kahan, also chief executive officer of Stryx, and will help normalise a stigmatised practice that’s flown under the radar for years. Now its concealer tool ($19.99) and tinted moisturiser ($24.99) will be in CVS locations alongside shaving cream and razors. Kahan co-founded Stryx in 2017 and has raised about $1 million from investors, including venture firm XRC Labs. It's simple for cosmetics - men are a growth industry. The episode convinced him that he’d discovered an underserved market - guys looking for a product to make their skin look better, especially during a breakout. ![]() Just three years ago, 25-year-old Devir Kahan woke up on his wedding day with a pimple and couldn’t find a quick fix. ![]() Getting into a nationwide chain marks a quick ascent for Stryx. “You’re seeing that impact starting now.” “It’s simple for cosmetics - men are a growth industry,” said Ben Parr, co-founder of marketing firm Octane AI, who points to the millennial generation’s embrace of men wearing makeup as a major catalyst. Chalk it up to quarantine boldness, like Belovol, and the continued evolution of traditional masculinity that has already created a $9.3 billion US men’s grooming and skincare market. Belovol is part of a growing shift - about one third of US men under 45 said they would consider trying makeup, according to a survey by Morning Consult in September.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |